Manufacturing & E-commerce

Transforming the Laminate Industry with Digital Excellence

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Project Overview

Ace Mica is a leading laminate company in India with a wide variety of high-quality laminate sheets such as 1mm, brown paper, solid color, and cane laminates. Established more than 30 years ago, Ace Mica focuses on providing excellence in products to be utilized in houses and offices in India.

Ace Mica is a leading manufacturer of laminates that provides affordable quality solutions. It has been relied upon by homeowners and institutions for more than three decades. Consumers are able to comfortably shop and browse through laminates over the internet, and project procurements of any scope are made easy.

The Challenge

Revamping an existing online presence to meet the increasing demand for online shopping and product discovery.
Developing an e-commerce system for product browsing, ordering, and secure payments.
Creating a dynamic website to display various laminate products and designs.
Including an inventory management system to account for product numbers and facilitate transactions.
Providing mobile responsiveness to customers across different devices.
Increasing brand visibility on the web using online marketing and SEO.

Our Approach

Fruxinfo redesigned the Ace Mica website with a custom WordPress and WooCommerce e-commerce installation.
Created an intuitive product catalog with detailed specs and eye-catching images for each type of laminate.
Installed a secure payment gateway for secure online shopping with multiple options.
Installed real-time inventory tracking to maintain correct product inventory and prevent order issues.
Designed a mobile-responsive website for improved use on tablets and smartphones.
Applied best practices in SEO to drive Ace Mica's organic search visibility and customer discoverability.

Business Advantages

Enabled Ace Mica's venture into the cyberspace business, boosting net sales and business awareness.
Streamlined ordering, making the process more end-user friendly and satisfying.
Decreasing operation expenses through e-commerce website and automated stock management.
Increased the business's scope with a mobile-compatible, SEO-enhanced website that attracts a larger crowd.
Consolidating Ace Mica's leadership in physical and online laminate markets.