Automobile Service & Maintenance

Where Auto Repair Meets Smart Support

Tools Used:

Project Overview

Car Auto Xpert provides workshops with the equipment needed to succeed in the competitive car service industry. With customer acquisition assistance, marketing, training, and value-added services, it assists workshops in India in improving their performance, expanding their reach, and building customer loyalty.

The Challenge

Installation of a platform to amalgamate different services and tools for different workshop activities at different sites.
Creating a customer acquisition system that would enable workshops to gain and retain customers.
Designing an in-training program that exposes workshop employees to cutting-edge industry practice.
Providing marketing materials to raise awareness and leads for workshops.
Creating the platform scalable to the growing demands of workshops and customers across the country.

Our Approach

Fruxinfo developed an industry-specific, customized web and mobile platform for the auto repair industry, integrating workshop management, customer care, and marketing.
We also established a CRM system to assist workshops in handling clients, maintaining a history of services, and enhancing retention.
Used marketing strategies such as auto-offers and social media to increase visibility and attract new customers to workshops.
Created a training module of video tutorials, best practices, and online support to improve workshop services.
Established a cloud platform to facilitate real-time analysis of data and operational efficiency that allowed workshop monitoring of performance and made informed decisions.
Developed a feedback mechanism for workshops to improve services as per customer feedback.

Business Advantages

Increased customer acquisition and retention via workshops using easy-to-use relationship and service management software.
Enhanced productivity of workshops by applying technological measures to simplify processes for better delivery of services.
Empowered workshops to enhance their brand visibility through integrated marketing solutions, enhancing their visibility and acquiring more clients.
Offered workshops ongoing training, ensuring staff are well-equipped with the latest automotive service skills and techniques.
Provided insights that allow workshops to make informed decisions using data to improve business performance.
Car Auto Xpert was the go-to destination for workshops to flourish in a competitive marketplace.