Shopify · Theme · App · Headless
Shopify Development Agency Building Stores That Actually Convert
Custom Shopify 2.0 theme development, private Shopify apps, and headless Shopify storefronts on Next.js and Hydrogen. Engineered for real Core Web Vitals, real conversion rates, and real revenue growth — shipped from Ahmedabad for D2C brands across India, the US, UK, and the Gulf.
- ✓Custom Shopify 2.0 themes with 90+ Lighthouse scores on 4G phones
- ✓Private and public Shopify apps in Node.js, Remix, and Polaris
- ✓Headless Shopify builds on Next.js or Hydrogen for peak-day scale
- ✓Klaviyo, Meta CAPI, Judge.me, Recharge, Shiprocket wired at launch
- ✓Migrations from WooCommerce, Magento, or legacy Shopify — no SEO loss
Why Shopify is still the right pick for most D2C brands in 2026
Every year someone declares that Shopify is losing its edge to a headless-only future, a WooCommerce revival, or a new commerce entrant. Every year Shopify still ships the checkout that converts, still runs the peak-hour sale without falling over, and still has the app ecosystem no other platform can match. For the vast majority of D2C brands doing between one crore and a hundred crore in annual revenue, Shopify — Basic, Advanced, or Plus — is the platform that gets out of the way and lets the team ship product.
The reason the market keeps returning to Shopify is boring but real. The checkout has been A/B tested against tens of thousands of stores, so you do not have to. Payments, taxes, shipping labels, refunds, and fraud analysis are already solved. The app store has an app for every operational need — subscriptions, reviews, bundles, upsells, quiz funnels, wholesale portals, memberships. Uptime is Shopify's problem, not yours, on the biggest sale day of the year.
We work on Shopify because that is what our clients pay for. We do not push them toward a custom platform when Shopify already solves it, and we do not pretend a Shopify store is a strategy — it is the foundation, and what happens on top of it is where the real difference shows.
When to choose Shopify over WooCommerce, Magento, or a full custom build
Not every ecommerce brand belongs on Shopify. Below is the shortlist of signals that push a build toward Shopify, WooCommerce, Magento, or a fully custom commerce stack. If your project matches most of the Shopify column, we recommend the platform. If it matches WooCommerce or Magento, we will say so and hand you a working scope on that stack instead.
Choose Shopify when you sell physical products (or subscriptions), do most of your revenue via ads and email, need the store live in weeks not months, want the operational load — PCI, fraud, uptime, tax — off your team, and expect to grow past ten thousand orders a month without re-platforming.
Choose WooCommerce when your team already runs on WordPress content, budget is tight for the first year, catalogue is under 500 SKUs, and your ops team is comfortable managing hosting, plugins, and security updates directly.
Choose Magento (Adobe Commerce) when you sell B2B with custom pricing per account, run multi-brand or multi-site setups from one back-end, or already have an SAP / Oracle ERP that expects Magento's data model.
Choose a fully custom commerce build only when you are large enough to justify a five-person product team, run a category that no off-the-shelf platform models cleanly (rentals, marketplaces, custom-configured industrial products), or are burning real revenue on platform-fee percentages that a rebuild would return in twelve months.
- ›Shopify — fastest to launch, best checkout, best app ecosystem
- ›WooCommerce — cheapest first year if your ops team can manage hosting
- ›Magento — best fit for B2B, multi-brand, and enterprise ERP-heavy setups
- ›Custom build — only when platform fees exceed a rebuild inside 12 months
What a Shopify engagement with Fruxinfo actually includes
Shopify projects fall into three shapes, and most of our clients need a combination of the three. We scope each engagement to what the store actually requires, not padded with add-ons the team will never open.
Custom Shopify 2.0 theme development is where the majority of our work sits. Custom sections in Liquid, JSON template schemas that the merchandiser can rearrange in the Online Store editor, product-level metafields wired into the theme, custom cart drawers, upsell blocks, subscription pickers, and PDP variant selectors. We do not fork a Themeforest theme and rename it — every theme is written against the current Shopify 2.0 primitives so the merchandiser can actually use the theme editor the platform ships.
Private and custom Shopify apps come next. Built on Node.js or Remix with the Shopify App Bridge and Polaris design system, hosted on your Vercel or AWS account, and installed directly on your store — no App Store submission needed for private apps. We build apps when a workflow needs its own admin UI (a warehouse dispatch console, a wholesale price-list generator, a marketplace listing sync) or when a public app on the App Store cannot be customised the way your ops actually work.
Headless Shopify storefronts round out the offering. Next.js or Hydrogen on the front-end, Shopify Storefront API on the back, and a dedicated content layer (Sanity or Contentful) for editorial pages. Headless is the right call when a brand wants ISR-fast content pages alongside the Shopify checkout, when peak-day traffic breaks a themed store, or when the marketing team needs to ship landing pages faster than the theme's section templates allow.
- ›Custom Shopify 2.0 themes built against JSON templates and metafields
- ›Private Shopify apps on Node.js or Remix with App Bridge + Polaris
- ›Headless Shopify storefronts on Next.js or Hydrogen with Storefront API
- ›Custom checkout extensibility (Shopify Plus) with function-based rules
- ›Subscription, bundle, and quiz-funnel flows without SaaS surcharges
- ›Multi-currency, multi-language, and multi-market Shopify Markets setup
How we deliver a Shopify project — six phases with fixed sign-offs
The process below is the one we run on every Shopify engagement, whether it is a two-week theme customisation or a four-month headless replatform. Each phase has a written deliverable you sign off on, and no phase begins until the previous one is closed. Milestone-based invoicing keeps pace visible.
- ›Discovery — store audit, catalogue review, apps inventory, analytics baseline, and a written blueprint
- ›Design — Figma mockups for home, PLP, PDP, cart, and one campaign page reviewed screen by screen
- ›Theme or headless build — Liquid or Hydrogen development in weekly sprints on a staging store
- ›Apps and integrations — Klaviyo, Meta CAPI, Judge.me, Recharge, Shiprocket, Aftership wired and tested
- ›QA and performance — Lighthouse, cross-browser, mobile, and 3G-throttled testing before go-live
- ›Launch and 90-day support — DNS cutover, monitoring, and same-team support retainer
Shopify projects we have shipped — by category
Our Shopify portfolio sits mostly across five categories, and the technical shape of the build changes with each one. Fashion and apparel brands lean on colour and size swatches, size-chart popups, quick-add drawers, and Klaviyo flows for back-in-stock and abandoned cart. Jewellery brands need HD zoom on product images, made-to-order variant flows, hallmark and certification badges, and appointment-booking for high-value pieces. Wellness and supplement brands live and die on subscriptions (Recharge or Skio), quiz funnels for product discovery, and post-purchase upsell flows. Home decor and furniture brands need weight-based shipping, room-scene product photography, delivery-window pickers at checkout, and made-to-order lead-time messaging on the PDP. Food and beverage brands need pincode-serviceability checkers, cold-chain shipping surcharges, freshness-window inventory rules, and gift-card and bundle flows for festive campaigns.
Across all five categories the pattern is the same: the theme is written to serve the merchandising team, the apps are chosen to serve the ops team, and the integrations are chosen to serve the growth team. Nothing is added because it looks good in a demo.
- ›Fashion and apparel — swatches, size charts, back-in-stock flows, quick-add drawers
- ›Jewellery — HD zoom, hallmark badges, made-to-order variants, appointment booking
- ›Wellness and supplements — Recharge or Skio subscriptions, quiz funnels, post-purchase upsell
- ›Home decor and furniture — weight-based shipping, delivery-window picker, lead-time messaging
- ›Food and beverage — pincode-serviceability, cold-chain surcharges, gift-card and bundle flows
Shopify integrations D2C brands ask for most
A Shopify store never lives alone. It plugs into email and SMS, reviews, subscriptions, ad-attribution, shipping, accounting, and warehouse tooling. Below is the shortlist of integrations that come up on nearly every engagement — either as an off-the-shelf app installation, a custom private app, or a scheduled data sync we build for you.
Klaviyo is the default for email and SMS — flows for welcome, abandoned cart, browse abandon, back-in-stock, post-purchase, win-back, and predictive analytics segments. Meta CAPI (Conversions API) is now mandatory for iOS 14+ attribution and we wire it server-side, not through the browser pixel. Judge.me or Loox handles product reviews with UGC photos. Recharge or Skio powers subscription flows on wellness and beauty stores. Shiprocket, Delhivery, and Aftership handle post-purchase logistics for Indian brands; ShipStation and EasyPost handle US and international. Razorpay, Stripe, and Shop Pay carry payments. Zoho Books, Tally, and QuickBooks handle accounting sync. Zapier or Make (Integromat) covers the long tail of ops workflows the team runs on Google Sheets today.
- ›Email and SMS — Klaviyo, Attentive, Postscript, Msg91
- ›Attribution — Meta CAPI, Google Enhanced Conversions, TikTok Events API
- ›Reviews and UGC — Judge.me, Loox, Yotpo, Stamped.io
- ›Subscriptions — Recharge, Skio, Bold Subscriptions, Appstle
- ›Shipping and post-purchase — Shiprocket, Delhivery, Aftership, ShipStation
- ›Payments — Razorpay, Stripe, Shop Pay, PayU, Cashfree
- ›Accounting — Zoho Books, Tally, QuickBooks Online, Xero
- ›Ops and automation — Zapier, Make, Airbyte, custom webhooks
What a Shopify build costs — and what drives that number
Shopify projects in India typically start at about ₹1.25 lakh for a Dawn-based theme customisation with brand fonts, colours, a home page layout, and clean SEO baseline. A full custom Shopify 2.0 theme with bespoke sections, PDP variants, and a redesigned cart usually sits in the ₹3.5–9 lakh range. A private Shopify app depends heavily on scope — a scheduled data sync starts at ₹1.5 lakh, an internal admin console typically lands ₹4–10 lakh, and a full public-App-Store-ready app runs ₹8–20 lakh with the review-cycle overhead. Headless Shopify storefronts on Next.js or Hydrogen start at about ₹6 lakh and scale up with content, personalisation, and CMS scope.
For US clients the equivalent brackets are USD $3,500 for a Dawn-based customisation, $10,000–$28,000 for a full custom theme, $6,000–$40,000 for a private app depending on complexity, and $22,000–$75,000 for a headless build. US-domestic Shopify agencies routinely quote two to four times these numbers for the same scope.
We quote fixed-scope after discovery. The number in your quotation is the number you pay — no hourly billing that surprises you at month end, no per-seat licence tax. Ongoing support is a modest annual retainer if you want us on call for theme updates, app fixes, and seasonal campaign work.
The next step — a free Shopify audit call
The fastest way to know whether Fruxinfo is the right Shopify partner for you is a 30-minute audit call. We will look at your current store on a real 4G Chrome throttle, check Core Web Vitals, review your app stack, look at the ad-attribution setup, and flag the three quickest wins on the store today. At the end of the call you get a short written summary — no obligation to move forward.
Call +91-99245-12890 or fill the enquiry form. We will get back the same working day, and if we are not the right fit for the project we will say so.
Shopify development questions we hear most often
Everything a D2C founder or ecommerce operator asks before starting a Shopify build. If yours isn’t here, our team will answer it on the first audit call.
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