Real Estate CRM Software Built for Developers, Brokers, and RERA Compliance

Why real estate needs a CRM that thinks in units, not deals

A real estate sales team is not running a normal B2B pipeline. A generic sales CRM tracks a lead through stages, moves it to "won", and closes the record. That model breaks the moment a customer books a two-BHK on the fourteenth floor of Tower B. The lead has to become a booking, the booking has to lock a specific unit, the unit has to be reserved for eight days, then converted to an allotment, then billed on a milestone schedule, then handed over on possession — and every one of those steps has RERA-defined disclosure and timing obligations attached to it.

Fruxinfo builds real estate CRM software that respects this reality. Every module — from the first missed-call enquiry off a hoarding to the final registration receipt — is designed around units, cost sheets, allotments, and channel partners rather than around deals and stages. Delivery is fixed-scope in Indian rupees, code sits in your GitHub or Bitbucket repository from day one, and post-launch support runs on a written retainer with a 24-hour SLA. Most Fruxinfo real estate CRM builds ship in twelve to twenty weeks and cost 40-60 percent of what a Mumbai or Bangalore agency quotes for the same scope.

Real estate CRM modules we ship

Every real estate CRM we build starts from a shared core — lead capture, tele-caller queue, site-visit scheduling, activity timeline, quotation / cost sheet, booking form, allotment letter, unit ledger, collection tracking, and role-based access — and then bolts on the modules the specific developer or brokerage actually runs on. Below is the module set most Indian real estate clients ask for on the first call.

Lead capture pulls enquiries from Meta Ads, Google Ads, 99acres, MagicBricks, Housing.com, Justdial, IndiaMART, IVR, missed-call number, walk-in QR code, and hoarding number — every enquiry lands in one queue with source, campaign, and cost per lead attributed. Tele-callers work off a call-back list with call recording, dispositions, and next-action timers. Site visits get scheduled with driver dispatch, pickup point, and WhatsApp confirmation to the customer, and get closed with a walk-in QR check-in at the site office. Booking and allotment covers cost sheet generation with PLC (preferential location charges) and floor rise, unit block for a defined hold window, EOI collection, allotment letter with digital signature, and demand-letter scheduling. Channel partner covers CP onboarding with PAN/GST/RERA agent number, brokerage slab configuration per project per unit type, TDS deduction, monthly payout statements, and a CP portal to view their own leads, bookings, and outstanding brokerage. Collections and post-booking covers milestone-based demand letters, receipt generation, Tally sync, home loan tie-up tracking with HDFC / ICICI / SBI / LIC HFL, registration and stamp duty scheduling, and possession handover.

• ›Lead capture — Meta, Google, 99acres, MagicBricks, Housing.com, IVR, missed-call, QR
• ›Site-visit ops — tele-caller queue, driver dispatch, WhatsApp confirm, walk-in QR
• ›Booking — cost sheet with PLC + floor rise, unit hold, EOI, digital allotment letter
• ›Channel-partner portal — brokerage slabs, TDS, monthly payout, CP self-serve login
• ›Inventory grid — block / tower / floor / unit availability with real-time reservations
• ›Post-booking — demand letters, home-loan tracking, Tally receipts, registration schedule

Sample workflow — enquiry to possession in one screen

A useful way to picture the CRM is to walk through a representative Bangalore residential project. A prospect sees a hoarding on Sarjapur Road with a unique missed-call number, gives a missed call, and gets a WhatsApp auto-reply asking for name, budget, and preferred configuration. The lead lands in the tele-caller queue with source tagged as "Hoarding — Sarjapur Board 3". A tele-caller calls in fifteen minutes, qualifies budget and timeline, and schedules a Sunday site visit. The CRM books a driver for pickup from Whitefield, sends a WhatsApp confirmation with the pickup slot, and adds a reminder for Saturday evening.

On Sunday the prospect walks in at the site office, scans a QR at reception, and the sales manager on rotation gets the lead auto-assigned on his tablet with full history — enquiry source, tele-caller notes, budget, and preferred configuration. He shows two units on the seventh floor of Tower B, the prospect likes the 3-BHK unit 704, and the manager blocks the unit for seven days on the live inventory grid. The CRM generates a cost sheet with agreement value, PLC for the park-facing view, floor rise, GST, stamp duty and registration. EOI of two lakh is collected, receipted, and pushed to Tally. Three days later the booking converts, an allotment letter with digital signature is emailed, and a milestone-based demand-letter schedule kicks in — twenty percent at booking, twenty percent at basement slab, and so on. Channel-partner brokerage for the referring agent is calculated at 2 percent minus TDS and queued for month-end payout. Loan tie-up with HDFC is tracked in parallel. Eighteen months later the possession module produces the handover checklist and completion certificate hand-off.

That entire path — hoarding to handover — sits in one CRM, with every field feeding into either RERA reporting, Tally, or channel-partner reconciliation.

How Fruxinfo delivers real estate CRM projects

The engagement starts with a 45-minute discovery call over Zoom. If the fit is right, we schedule an on-site scoping visit at your head office — usually half a day to a full day, covering your sales, tele-caller, channel-partner, and finance teams. We look at your existing tools (spreadsheets, Zoho, Sell.do, Salesforce, in-house tools), your project master data, your current lead sources, and your RERA state authority reporting cadence.

Within one working week we come back with a written blueprint document — a screen-by-screen module list, a wireframe deck for the key screens, a data-migration plan from your existing systems, and a fixed-price INR quotation. Once signed, the build happens from our Ahmedabad office with weekly Zoom demos, milestone-based invoicing, and one on-site review a month at your office if you are outside Gujarat. Go-live training is delivered on-site over one or two days — separate sessions for owner and admin, tele-callers, site sales, channel-partner managers, and finance. Post-launch support runs on a written retainer with a 24-hour SLA on standard tickets and same-day response for production incidents.

What a real estate CRM build actually costs

Compact real estate CRM builds — lead capture, tele-caller queue, site-visit scheduling, basic booking and cost sheet, one lead-source integration — typically start at around ₹2 lakh. Mid-sized builds with channel-partner portal, RERA-aligned collections, Tally sync, WhatsApp Business API, and a mobile app usually sit in the ₹5-12 lakh range. Larger multi-project builds with call-centre integration, home-loan tracking, and a customer self-serve portal land at ₹10-20 lakh. Every quotation is fixed-scope INR — the number in the quotation is the number you pay. See the full <a href="/custom-crm-development">custom CRM development</a> service for the underlying delivery model.