Dyes & Pigment Chemicals

Colour Chemistry, Presented Clearly Online

Tools Used:

Project Overview

Radha Krishna Dyestuff LLP has been manufacturing organic pigments and dyes in Ahmedabad since 1991, supplying pigment pastes, powders, vat paste and reactive-disperse dyes to textile, printing ink, paint, plastic and rubber industries in 30+ countries. An ISO 9001:2015 certified company with in-house R&D, they needed a website that matches their manufacturing scale and brings serious B2B buyers from India and abroad.

The Challenge

A 30+ year manufacturing legacy with no matching online presence for buyers checking credentials before bulk orders.
11 product categories - from pigment paste to khadi ink - needed a structure where buyers reach the right product fast.
Showing pigment shades digitally so buyers can browse the colour range like a physical shade card.
Enquiries come with specific product and country details; the contact flow had to capture these without friction.
Export positioning - the site had to work for Indian mills and international importers at the same time.

Our Approach

Designed a dark, premium industrial theme in Figma built around the brand navy and actual pigment colours.
Built the site on Next.js with optimised images and a branded page loader for a fast first impression.
Created 11 dedicated product pages plus a moving pigment shade strip that opens into a full shade matrix.
Placed credibility upfront — ISO 9001:2015 badge, animated company counters, and dealer brands like Colorband, Meghmani, Mirachem and Harris & Menuk.
Set up a partnership enquiry form with product selection, international phone input, captcha, and a WhatsApp line for quick conversations.
Added a Technical Queries FAQ covering colour matching, quality control and exports — useful for buyers and for AI search visibility.

Business Advantages

Radha Krishna now presents three decades of colour manufacturing with a website that looks the part.
Buyers browse the full product range and shade options before making the first call.
The enquiry form captures product interest and contact details, so leads arrive pre-qualified.
Certification, dealer brands and export reach sit exactly where a buyer looks for trust.
The Next.js build keeps pages quick for visitors across 30+ countries.